For instance, where do you think you're likely to find more people of the extreme couponer variety - in the lower middle-class or in the upper-middle-class? Of course, you're going to say that the poorer you are, the more you are going to clip coupons, right?
Wrong. Statistics show that poor people - even people who make up to $30,000 a year - are not likely to be college educated, and they're not likely to really read up on how to go extreme couponing. Apparently, you need a kind of engagement with the Internet and the papers and everything to understand how to do this. Or to even be aware that there is such a thing as extreme couponing.
You see though, there are not that many people out there who make $100,000 a year. They're like the 1%. And you know what? Only 1% of the coupons that stores and manufacturers put out actually get redeemed. That's like near perfect correlation. Only the top 1% clip coupons, and the rest of us don't. You know how much you're saving the manufacturers when you don't clip coupons? It's half a trillion dollars.
Even if it's just 1% of the half trillion dollars worth of coupons that get clipped, the manufacturers or and retailers are crying foul. They want to pull a lot of their coupon offers.
There's another reason why it shouldn't surprise you that millionaires are more likely to be the extreme couponer kind rather than the lower middle-class person. A lot of these coupons are only available on smart phones. And who you think is more likely to own a smartphone?
The moral of the lesson is, that as often as you tend to read and hear about extreme couponing, you have to understand that it's a very small phenomenon. Very few people have the knowledge for how to do this. It is difficult though. Everyone can learn how with just a few minutes put in though, and they can search the Internet and clip coupons as newspapers before they head out shopping. The bargains can be really wonderful.
